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Time Inc. and Getty Images launch LIFE.com

New site gives access to millions of iconic photographs from Getty Images' and LIFE's combined photo collections

digital lifestyleTime Inc. and Getty Images have jointly launched LIFE.com, the companies announced at the Interactive Advertising Bureau's MIXX Conference in New York City. LIFE.com is jointly owned and operated by Time Inc. and Getty Images; it will provide online  access to the professional photography collections. Andy Blau, president of LIFE and SVP of Time Inc. Interactive, and Catherine Gluckstein, vice president of iStockphoto and Consumer Markets at Getty Images, are to be CEO and CFO, respectively.

"LIFE.com brings together the two most-recognized brands in photography, making the defining images of our times even more accessible to people everywhere," said Jonathan Klein, co-founder and CEO of Getty Images. "We are thrilled to partner with Time Inc. on the launch of this exciting new venture."

The collection contains the historic photos that LIFE published, in addition to many never-before-seen pictures of Hollywood stars, sports heroes, important people and events from the '30s though to the '90s. Getty Images will be providing the majority of images at launch from its comprehensive archival and current collections. More than 3,000 new images are due to be uploaded daily from Getty Images.

"Only three percent of the LIFE archive has been seen by the public," says LIFE.com editor Bill Shapiro. "This site will put everything on display. You'll be able to look at the biggest events of yesterday and the stories making news today with just a couple of clicks."

The new site, designed with Getty Images' search technology will launch in early 2009, with consumers able to interact with imagery, including printing and sharing selected photos, playing the popular LIFE Picture Puzzle, creating collections of photos around special interests and purchasing photo albums of user-made collections. There is no cost for searching for and viewing images.

Time Inc., a Time Warner company, has more than 120 magazines, as the largest magazine publisher in the U.S. and a leading publisher in the U.K. and Mexico. Time Inc.'s brands and franchises include online, television, cable VOD, satellite radio, mobile services. Life Inc. publishes soft and hardcover books, distributes limited edition photography through galleries nationwide and offers fine art prints to consumers online. Life Inc. is a subsidiary of Time Inc.

Posted:  September 30, 2008 at 22:16

Filed under: General

Author: Steve Bergson

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